Allegra B2B Fashion
At Allegra, we curate an exclusive wholesale showroom experience, presenting a carefully selected range of fashion collections and brands tailored to elevate your business.
Our expertise ensures that every partnership is built on style, quality, and a deep understanding of market needs.
Your partner in fashion wholesale solutions
Discover our extensive collections and brands, crafted to meet the needs of your fashion business.
Fashion Showcase
Exquisite collections and iconic brands in our luxury showroom. Aesthetics inspired by style and perfection.
Our Story
REPRESENTING 25+ LEADING INTERNATIONAL AND RUSSIAN BRANDS AT ALLEGRA B2B FASHION AGENCY
ALLEGRA B2B FASHION AGENCY was founded by David and Regina Gisi in 2019
David Gisi — a legend of the fashion industry, former General Manager of
Mercury Group (TSUM, Tretyakovsky Proezd, Barvikha Luxury Village,
TDM on Kutuzovsky Avenue 33), and the first expatriate to bring luxury
brands to Russia.
Brands like Brioni, Kiton, Zegna, Armani, Loro Piana entered the Russian market
under his leadership and flourished at Mercury Group.
David was born in Florence, Italy.
He began his successful fashion career 38 years ago in New York,
followed by London, his native Florence, Moscow, Baku, and Lugano.
Regina Gisi — an expert in the fashion industry, specializing in retail and wholesale sales, marketing, and social media.
A trendsetter with a vision for upcoming fashion trends several seasons ahead.
Image consultant and style advisor for Russian and European businesswomen as well as members of prominent business and political families.
Marketing strategist and mentor for young designers, helping them create and promote their brands through social media.
Ambassador of Russian and Italian fashion brands in Italy.