David Gisi
A legend of the fashion industry whose expertise shaped the luxury brand market in Russia and beyond
David Gisi is a top manager of international level and an expert in fashion retail and the luxury segment, a graduate of Marangoni and MBA. For 12 years he held the position of Managing Director at Mercury TSUM, responsible for developing brands such as ARMANI, ZEGNA, LORO PIANA, KITON, JOHN LOBB, FERRARI, and MASERATI. Wholesaleand retail, Brioni, Mercury group and TSUM
Originally from Florence (Italy), he brought his expertise to Moscow and became the first expat and pioneer in establishing the luxury fashion market in Russia. His style is not just taste — it’s a business tool that helped him achieve success internationally
David’s clients included top executives, athletes, celebrities, and the entire fashion elite
In 2019, together with his wife Regina Gisi, he founded the agency ALLEGRA B2B FASHION AGENCY, combining his experience and industry connections to support emerging brands and grow the fashion ecosystem
Professional Experience
An international top manager with extensive leadership experience in key strategic roles at leading fashion companies
Proven expertise in building structures, processes, and achieving financial results
- B2B Business Management
- Brand Analysis
- Pricing Strategy
- Product Matrix Planning
- Consulting
- Systematic Approach
- Margin Analysis
- Incentive Scheme Development
- Inventory Management
- Procurement Business Plan
- Team Leadership
- Business Process Optimization
- Sales Department Oversight
- HR Management
- Operational Planning
Fashion Experience That Transforms Brands
“Fashion is not about clothing. It’s the tone of taste, the energy of confidence, and the architecture of impressions. I don’t just see brands — I feel their DNA and translate it into a language the whole world understands”
— David Gisi
